Nicolette Calhoun
Contributor
Me - Bobbie Castelli
I am an English Major and Business Minor at the University of South Carolina. My passions are English Literature, Jane Austen, Marketing, and Creative Writing. I enjoy books, Friends (the television show and the real people in my life), and pizza. Technology hates me but I like it when it works. My personal motto is that the worst thing you can do is not try at all.
Latest Articles
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Products and Packaging: What They Are and How to Do Them Right
Marketing companies need to have a firm grip on what products they are offering, when to add or change the product line up, and package smartly.
Mar 3, 2011
- Nicolette Calhoun
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Consumer Decision Making: External Factors of Choice
The external factors that affect a consumer's buying decisions are psychological, social, and situational. They are different from the internal factors.
Feb 22, 2011
- Nicolette Calhoun
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Positioning Strategies
A brief overview of various positioning strategies during the STP process of the marketing plan, including value, saliency, symbols, and competition.
Feb 17, 2011
- Nicolette Calhoun
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Segment Attractiveness
Once you have defined a segmenting strategy and a segment market you must determine whether a segment is worth the cost and materials to pursue.
Feb 17, 2011
- Nicolette Calhoun
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Segment Markets
A brief description of different types market segments: geographic, demographic, psychographic, benefit, and geodemographic, and loyalty.
Feb 17, 2011
- Nicolette Calhoun
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Types of Segmentation Strategies
An overview of the kinds of segmentation strategies a marketer may use during the segmentation, targeting, and positioning process of the marketing plan.
Feb 17, 2011
- Nicolette Calhoun
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Building a Global Marketing Strategy
When looking at marketing to other countries, a firm must examine entry strategies and rebuild the marketing mix and the target market for global issues.
Feb 15, 2011
- Nicolette Calhoun
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Assessing a Country's Market
There are a lot of factors to assess when a marketer wishes to globalize a product and bring it to international markets.
Feb 15, 2011
- Nicolette Calhoun
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Consumer Decision Making: Internal Factors of Choice
Internal customer decision making is need recognition, information search, an evaluation of alternatives, and an examination of post purchase actions.
Feb 13, 2011
- Nicolette Calhoun
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Marketing Environments
Planning around the marketing environment can be crucial to your business. And we aren't talking about the green grass and trees outside the window.
Feb 3, 2011
- Nicolette Calhoun
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